So, the obvious questions -
Question - Who's this guy - and what makes him think he can write a blog on Modern retail in India !!??!!
Answer - This guy is a member of the small, but fast growing tribe of FMCG modern retail professionals - has worked (has he !?! Really ? ) as an Area Manager who handled Modern trade for a zone, and is now in a key account management role for some chains.
Hmm...he cannot write a blog on modern trade in India - he doesn't know it that well - he sometimes wonders whether he knows it at all ! - he just wants to share his opinions and views on some / a few aspects of the business that he feels are important - he may be totally wrong - for all you know !
Question - Who's this guy - and what makes him think he can write a blog on Modern retail in India !!??!!
Answer - This guy is a member of the small, but fast growing tribe of FMCG modern retail professionals - has worked (has he !?! Really ? ) as an Area Manager who handled Modern trade for a zone, and is now in a key account management role for some chains.
Hmm...he cannot write a blog on modern trade in India - he doesn't know it that well - he sometimes wonders whether he knows it at all ! - he just wants to share his opinions and views on some / a few aspects of the business that he feels are important - he may be totally wrong - for all you know !
But he wants to share and hence, enhance his knowledge, and create discussions on topics that may be of interest to people who are similarly inclined.
What this blog will try to talk about -
1) New developments in the form of visibility, brand launches across category, category management exercises.
2) Attempt to understand consumer behaviour at store level - across categories
3) Review store walkin and shopping experiences - will not be able to take/share images though.
4) Suggest areas where the above could improve.
5) Data, data and more data - collection, analysis, - my views on what one could do with data - and the readers' (if someone does read this stuff and cares enough to respond!).
6) Supply chain and operations
and any other random ideas that may come to mind - especially topics of current interest in the public domain related to modern retailing.
Disclaimer -
Given that I work in this vertical, for one and with many organisations, I will also not talk about certain things, which are -
Chain specific data - of any type - people, processes,store counts etc etc
Any specific / confidential information about my employer
I will be as honest as possible, and not divulge any kind of information which may be construed as properitory, confidential and which may have an adverse impact on any persons working in these organisations.
Content created by me on this blog is to be considered as being done in PERSONAL CAPACITY only and is NOT OFFICIAL - and does not reflect the positions of my organisation or any other organisations associated with my organisation.
What this blog will try to talk about -
1) New developments in the form of visibility, brand launches across category, category management exercises.
2) Attempt to understand consumer behaviour at store level - across categories
3) Review store walkin and shopping experiences - will not be able to take/share images though.
4) Suggest areas where the above could improve.
5) Data, data and more data - collection, analysis, - my views on what one could do with data - and the readers' (if someone does read this stuff and cares enough to respond!).
6) Supply chain and operations
and any other random ideas that may come to mind - especially topics of current interest in the public domain related to modern retailing.
Disclaimer -
Given that I work in this vertical, for one and with many organisations, I will also not talk about certain things, which are -
Chain specific data - of any type - people, processes,store counts etc etc
Any specific / confidential information about my employer
I will be as honest as possible, and not divulge any kind of information which may be construed as properitory, confidential and which may have an adverse impact on any persons working in these organisations.
Content created by me on this blog is to be considered as being done in PERSONAL CAPACITY only and is NOT OFFICIAL - and does not reflect the positions of my organisation or any other organisations associated with my organisation.
