Sunday, October 16, 2011

Reboot

Having read the earlier post, I realized a few things - 
1) Setting an agenda and sticking to it might be a really ambitious idea..
2) It would be really difficult to be posting very regularly..(haha - I am posting now after 6 months !! ) 
3) Hence, it would be a better idea to limit the posts to a few per month, with a general sense of direction towards specific ideas..each month. 

So - 
The theme for the month is :
A History of Modern Trade in India..

I am also working in parallel on a list of abbreviations used in the business....which should hopefully see the light of day soon !

Modern Retail in India has a skew towards the southern states - even today the south would possibly be the largest geography in terms of Modern Trade (MT) contribution for most FMCG companies. 

Two modern retail chains in India claim heritage dating back to the 19th and early 20th centuries  respectively - Spencer's and Nilgiris. No surprise that they are south based / have a chunk of operations there !

Anecdotal evidence basis conversations with my father suggest that Spencer's used to be a happening store chain in Delhi, in the early sixties. Most large format stores carry a detailed timeline of the chain's history.

It can be safely deduced that its pan India operations shrunk drastically in the years following independence, and its operations were confined to the city of Chennai, which still has the eponymous plaza on Mount Road.

Convenient neighbourhood location was a big factor contributing to Spencer's success in the city. Even today, given the sheer number of active stores there - TN would probably be a key state the Spencer's eco system. 

Post the takeover by the RPG group - a Kolkata based conglomerate - Spencer's re evaluated the modern retail supermarket format business through a tie up with Dairy Farm International - an excellent account of this can be read in the book by Mssrs P K Sinha  and D P Uniyal. They piloted this with a single store in Bangalore, and gradually built upon the experiences gained here to expand operations. They also have the honour of launching India's first hypermarket - the Musheerabad Hyper (then called Giant's Club).

Unfortunately, this marriage did not last long owing to various reasons, and both parties decided to go their own ways in the quest for modern retail excellence. 

An interesting anecdote here - given the small universe of organised retail professionals, it was no surprise to see many Spencer's alumni in other chains. Most of them speak with a lot of pride about the time that they spent there - and to me, as an outsider - it seemed that Spencer's had at one time been like a university or finishing school for any aspirant to this domain.

Landmark Spencer's stores today - 
Chennai - Adyar, Besant Nagar, Nelson Manickam Road
Bangalore - Old Airport Road, Sarjapur
Hyderabad - Musheerabad, Ameerpet

More on Nilgiris next time...








Modern trade and 3 letter words ...

An inside joke among modern trade practitioners happens to be the number of acronyms that happen to float around - sample this for illustration -

"The system MBQ will be initially on the lower side - but this will not have any long term effect as the SKU will be on ARS in two weeks - we would not like increase the DOH as the ROI will be negatively impacted"

Imagine my astonishment when I first joined this business!

It felt as if I was listening to Greek !
My first reactions were- man, regular trade is so much easier - what are these people talking about ??

So I decided to put my head down, and do what I know best - slog it out and put my mind to decoding this stuff ! '

Coming soon - a list of such acronyms...