Adding two more interesting articles today : May 05, 2012 -
http://www.livemint.com/2012/05/03223807/Modern-retail-has-13-of-big-c.html?atype=tp
talks about the changing preferences of consumers and their shifting attitudes towards Modern Trade - as highlighted by a Nielsen study released recently.
Till we understand the latest report, it would do good to refresh what Nielsen said in 2011 http://www.acnielsen.co.in/news/20111115.shtml
The other interesting article is :
http://www.dnaindia.com/money/report_india-likes-buying-certain-products-only-at-organised-outlets_1674238
which tries to elaborate how FMCGs are looking to grow contribution from Modern Retail.
Watch this space for more..
Cheers !
